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Our View on Augmentation:
We know that your teams are comprised of intelligent, talented people who work
extremely hard to do the right things, but chances are these folks
are so engrossed in what they are doing on a daily basis that it is often
difficult for them to take a step back to see
larger patterns, challenges, and opportunities. So while we
don’t claim to be smarter or more skilled than your resources, we do have
the benefit of approaching issues from a fresh and unencumbered perspective.
As a result we can offer new insights, share lessons learned
from other industry leaders, and provide a dispassionate
assessment of your situation.
Our View on Process Centricity:
While we firmly believe that having a strong, process based culture is
crucial to any successful Sales organization, we also recognize that
many sales people can be adverse to corporately mandated
structures. Having deep backgrounds in both traditional
management consulting and sales, we have developed a unique approach to
implementing and indoctrinating process oriented structure into Sales
organizations in a very natural, sales friendly way. As a result,
Synaptic customers can expect dramatically improved adoption of shared
sales methodologies and higher levels of "ownership" from their teams.
Our View on Strengths: Because we believe
that extraordinary performance can only be realized
by leveraging one’s intrinsic talents, Synaptic employs a strengths-based
approach to all of our work. This entails identifying core
individual and organizational strengths, determining how they
contribute to the company’s successes, and then building a plan to help
exercise and leverage those strengths to drive successful performance.
Our View on Metrics:
We have all heard the adage "What gets measured gets done",
and while consistent collection and management of metrics data is a
positive step to improving performance, on its own, it is not a magic
elixir. To catalyze your transformation to an adaptive,
information driven Sales organization, Synaptic’s Metrics Waterfall SM
process ensures that you have key stakeholder buy in around what to
measure, when to measure it and how to convert the data being collected
into meaningful and actionable plans.
Our View on Strategy:
In today’s "On Demand" world we are
asked to make decisions at an unnaturally rapid pace, shift
directions on a dime, and juggle untold numbers of important
initiatives. Amidst this flurry of activity and
deafening stream of static, it is a wonder any of us are able
to decide what to work on next. To ensure that
your team knows what to do and when to do it, Synaptic will
help you build strategic initiatives that have clear
messaging, well defined responsibilities, logical check points
to assess progress, and measurable outcomes.
Our View on Technology:
Though most
of today’s CRM platforms are battle tested and hardened, few
companies have realized the full potential of their
systems. We believe that this problem persists
because too few companies have focused
on how to solve their underlying issues around process, tool adoption
and effectiveness, and without a firm grasp on
these critical factors, "rip and replace" strategies are unlikely to provide a solution. Synaptic
focuses on helping you make your current systems deliver better results and,
if appropriate identifying areas where your technology is unable to facilitate optimal processes or provide
the requisite levels of usability so that you
can make modifications to your current environment or investigate
alternative platforms.
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