Synaptic AP

Alignment Introduction Goal Pyramiding Human Capital Strength and Weakness Analysis CRM Adoption

Focus Introduction SIM (Sales Investment Management) Customer Growth Sales Performance Management

Effectiveness Introduction Sales Operations Lead Generation Opportunity Management

Facilitation Introduction Process Liaison and Forecast Administration Process Mentoring Outsourced Sales Operations Surge Sales Capacity

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	© 2008 Synaptic Advisory Partners, LLC. All rights reserved.

A CRM system represents one of the largest investments a sales organization will make. The information it houses is the life blood of the company and if managers are still forced to e-mail reminders to, "please update your pipeline", the system is BROKEN. Synaptic helps to reposition your CRM system as a tool that helps sales people make more money. The result, better and more timely data that will allow you to provide more accurate forecasts, make mid-cycle corrections and determine which opportunities need and deserve support.

Does This Apply To You?

		Do your reps believe that the CRM system is in place for their benefit?

		Are sales truly driven from your CRM tool, or do you have an "off the books" parallel process running for each deal?

		Can you make intelligent, dispassionate decisions around how and when to allocate presales resources?

Benefits:

		Improved forecasting based off of better, more comprehensive deal information.

		Increased user adoption and mirroring of your corporate sales methodologies.

		Improved team selling and knowledge sharing.