Effective Date: May 10, 2011
MobiHit, LLC ("MobiHit™," "we" or "us") operates the MobiHit™ website located at
www.MobiHit.net (the "Website"), and the MobiHit™ service that includes the provision of mobile alerts and other content
associated with the Website and the Service and covers our treatment of personal information that we collect when you: (a) visit the Website; (b)
register for the Service as a b Member ("Premium Member"); (c) enter at no-cost any of the various drawings and/or sweepstakes
that we may offer from time to time ("Sweepstakes") without signing up for the Service (such individuals are referred to as " Free Entrants"); and/or (d) submit any other material to us such as user information or personal quotes relating to redeeming Reward
Points or winning a Sweepstakes. By visiting the Website, subscribing for the Service and/or entering a Sweepstakes, you agree to be bound by the terms
Personal Information We Collect From You
When you register for our Service as a Premium Member, we require that you provide your mobile telephone number. If you register on our
Website as a Free Entrant, we require that you provide a valid email address. We also collect the IP address of both Premium Members and Free
Entrants when you register, depending upon the method of registration. When Premium Members redeem Reward Points, we may ask for the Premium Member's
name and shipping address. We refer to information that identifies you such as your name, cell phone number, email address and home address as
We collect information when you visit the Website through cookies, clear gifs and other means such as your IP address, browser type, ISP,
referring/exit pages, operating system, date/time stamp and clickstream data. We store this information ("Log File Information")
in log files.
If you are a Free Entrant, we ask you to provide a two digit number from the range of 00 to 99 which will be your "Grand Prize Key"
(as that term is defined in the Sweepstakes Rules). For Premium Members, their Grand Prize Key will be the last two digits of their mobile phone
number used to register. We do not collect Social Security Numbers unless you are a Sweepstakes winner and the dollar value of the prize exceeds
the threshold reporting requirement established by the Internal Revenue Service. If you win one of our Sweepstakes, you will be required to provide
your name and mailing address. We may also require the following additional personal information depending upon the prize value (please see the
applicable Sweepstakes Rules for additional details): (i) Social Security Number; and (ii) a copy of a government issued photo identification. If you
win one of our Sweepstakes, we also require that you complete and submit a release which allows us to identify you as a winner on the Website and in
other promotional materials. We may also ask you for a quote and a photograph.
How We Use Personal Information
Any personal information that you submit to us remains your property, however, we may use this personal information to administer the Website, Service
and Sweepstakes, as described below.
Text Messages and Other Communications.
By providing their mobile number, a prospective Premium Member expressly consents to receiving sign-up and promotional text messages from us and our
third party marketing partners. In most circumstances, the first text message received will contain a unique four digit personal identification number
("PIN") which is used as part of the sign-up process. For prospective Premium Members whose wireless carrier does not support our Service or who do not
complete the sign-up process, we may send promotional text messages. Once a prospective Premium Member signs-up, they are expressly consenting to
receive text messages from us and will, in general, receive Alerts and other communications from us periodically, typically weekly. Premium Members may
control the frequency with which they receive communications by changing their account preferences on the Website.
We will send you service-related announcements when it is necessary to do so. For instance, we send text messages monthly to remind you that your
Premium Membership is being renewed. If you cancel your Premium Membership, we may send you a confirmatory text message or an email.
Based upon the Personally Identifiable Information that you provide to us, we will send you a welcoming text message for Premium Members, or for Free
Entrants, an email containing a link to confirm your registration. We will also communicate with you in response to your inquiries, to provide the
services you request, and to manage your account.
We verify the cell phone numbers used for registration by Premium Members with information provided by a third party.
Log File Information.
When you visit our Website and use our Service, we use Log File Information and survey responses to create a "profile" of your preferences. We tie your
Personally Identifiable Information to information in the profile to tailor the Messages that we send to you, and to improve the content of the
Website. We also use this information to analyze trends, administer the Website, track users' movements around the Website and gather demographic
information about our user base as a whole. We link this automatically-collected data to Personally Identifiable Information.
We do not share your profile with other third parties.
Information Sharing and Disclosure
Aggregate Information (Non-Personally Identifiable Information).
We compile aggregated demographic information about our Premium Members to better focus our Service to meet our Premium Members' needs, preferences and
to assist in our marketing efforts. We may also share aggregated data about our Premium Member base and Free Entrants including the number of Premium
Members and Free Entrants that we have.
Except as noted above, we do not link aggregate user data with Personally Identifiable Information.
Personally Identifiable Information.
We do not share Personally Identifiable Information with third parties for promotional purposes. We reserve the right to change this policy; if we do
so, we will inform you of the change and afford you the opportunity to opt-out of having your Personal Identifiable Information shared.
For Premium Members, we share your cell phone number with third party billing companies, cell phone carriers and our third party customer care call
center to facilitate billings, to process credits and refunds, for customer service and to communicate with you via text message. We may, from
time-to-time, supplement the information we collect from you with outside records (e.g., information we obtain from other companies, including wireless
providers) to enhance our ability to serve you. For both Premium Members and Free Entrants, we may share your Personally Identifiable Information with
third parties so that we can award prizes to Sweepstakes winners. We also share this information when Premium Members redeem Reward Points.
These third parties are prohibited from using your Personally Identifiable Information for any other purpose.
We reserve the right to disclose your Personally Identifiable Information: (a) as required by law and/or to comply with a judicial proceeding, court
order or legal process served on the Website or MobiHit™; (b) when we believe that disclosure is necessary to protect our rights; (c) if we
of our operating rules, policies and other supplemental terms and conditions or documents that may be made available by us from time to time; or (d) if
MobiHit™ is, or its assets are, sold or acquired.
Cookies and Pixel Tags
recognize user access privileges to the Website, to track Website usage and traffic patterns and to estimate our Website traffic. Although most web
browsers are initially set up to accept cookies, if you prefer, you can decline the placement of a cookie on your hard drive by using the appropriate
feature(s) of your web browser software (if available) to delete the cookie. Please note, however, that certain areas of the Website may not function
properly if your web browser does not accept cookies.
A "pixel tag" is an invisible tag consisting of a few lines of computer coding placed on certain pages of websites you may visit. We may use "pixel
tags" to do "pixel tracking." Pixel tracking, a common practice, uses pixel tags to track an individual user's online activity in connection with
online advertisements. Pixel tracking measures the effectiveness of these advertisements and compiles aggregate and specific usage statistics. For
example, if you sign up for our Service or visit the Website from an advertisement on another website, or in an HTML based email, the pixel tag will
allow the advertiser to track that their advertisement brought you to our designated landing page and/or the Website. If you visit our Website and we
provide links to another website, we may also be able to determine that you were sent to and/or transacted with that third party website from our
Website. This data is collected for use in our marketing and research. Personally Identifiable Information about you is not collected by us in
connection with this process.
Links to Other Websites
The Website may contain links to other websites that are not owned or controlled by us. In that event, please be aware that we are not responsible for
the privacy practices of such other websites. We encourage you to be aware when you leave our Website and to read the privacy statements of each and
every website that you visit.
Access to Personally Identifiable Information
If your Personally Identifiable Information changes, or if you no longer desire our Service, you may correct, update or delete your Personally
Identifiable Information by contacting Customer Support with the telephone or postal contact information listed below.
No information should be submitted to, or posted at, the Website by visitors under eighteen (18) years of age without parental consent. We do not
knowingly collect Personal Identifiable Information from such individuals without parental consent. The Website and Service are not for use by
individuals under thirteen (13) years of age. If you are older than thirteen (13) years of age but under eighteen (18) years of age, you may use the
Website and/or Service, but only where you have a parent's consent, except for Florida State residents, where you must be at least eighteen (18) years
of age to use or register for the Service. We encourage parents and guardians to spend time online with their children and to participate and monitor
the interactive activities of their children.
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100%
secure; while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security, therefore
you transmit information to us at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems.
Access to this personal information is strictly limited, and not accessible to the public. All of our users' personal information is restricted in our
offices. Only employees who need the information to perform a specific job are granted access to personal information. Our employees are dedicated to
ensuring the security and privacy of all MobiHit™ users' personal information. Employees not adhering to our written firm policies are subject to
disciplinary action. In compliance with applicable federal and state laws, we will notify you and any applicable regulatory agencies if we learn of an
information security breach of your Personal Identifiable Information. Please be advised that notice may be delayed in order to address the needs of
law enforcement, determine the scope of network damage, and to engage in remedial measures.
If you have any questions about the security practices of the Website, you can contact us through our support contact
If we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personally
Identifiable Information will likely be among the assets transferred. You will be notified of any such change in ownership or control of your Personal
Changes in this Privacy Statement
you are aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. Your continued use of the Website
Contacting Us About Privacy Questions or Concerns
form or via telephone at 800-360-6829. Premium Members may also text
"HELP" to 80494 at any time to receive summary information about their MobiHit™ account and instructions on how to access customer service.